Hover to explore the zones of expertise
Deep immersion in natural habitats. Ethnographic studies, contextual inquiries, and that one time a participant's cat joined the interview.
Where prototypes go to be stress-tested. Think-alouds, task analysis, heuristic evaluations, and the gentle art of watching people struggle without helping.
Wading through transcripts, codes, themes. Affinity mapping marathons. The beautiful chaos of turning 30 hours of interviews into actionable insights.
Ancient halls of social science theory. Grounded theory, phenomenology, critical frameworks — the foundation beneath everything. Peer-reviewed and battle-tested.
Active & completed research missions
Conducted 24 in-depth interviews with churned users and 6 stakeholder workshops to diagnose the new-user experience. Mapped the full emotional journey from sign-up to "aha moment" and identified three critical friction points in the first 15 minutes.
Synthesized findings into a research playback deck that reached the CPO's desk within a week. Recommended interventions led to a redesigned onboarding flow currently in beta.
Partnered with 12 users across a spectrum of abilities to audit a major product surface. Combined automated WCAG testing with qualitative observation sessions using assistive technologies.
Produced a prioritized remediation roadmap with 47 actionable findings, annotated with video clips and severity ratings. Presented findings company-wide in an "Empathy Hour" lunch-and-learn.
Designing a mixed-methods study to develop a "Community Trust Index" — a composite metric that captures how safe, valued, and heard members feel in an online community space.
Currently in Phase 2: running a 14-day diary study with 30 participants across three community segments, supplemented by weekly pulse surveys and biweekly synthesis workshops with the product team.
Authored a 40-page internal research playbook for incoming research interns and junior designers. Covers everything from writing a discussion guide to presenting findings to skeptical stakeholders.
Includes templates, checklists, example deliverables, and a curated reading list. Now used as the standard onboarding resource for the entire research org.
All nodes unlocked — research powers at maximum
You've reached a checkpoint. Rest here, traveler.